Why Choose AG Hospitality Advisory?
Customized Advisory Services
AG Hospitality Advisory supports hospitality businesses at every stage, from concept creation and opening through daily operations, growth, restructuring, and exit. We have done it all. Engagements adapt as the business evolves, ensuring continuity, clarity, and stability through change. The focus remains consistent: operational strength, financial discipline, and long-term value.
Dedicated Support
Direct, founder-led support tailored to the specific needs of each client. Our client list is exclusive and intimate. Engagements offer ongoing access, rapid response, and hands-on involvement during both routine operations and high-pressure situations. Support is discreet, adaptive, and always aligned with the owner’s priorities.
Industry Expertise
We draw on extensive experience operating hospitality businesses across a wide range of concepts, markets, and revenue scales. Work includes founding and operating Michelin-rated restaurants, high-volume restaurant concepts, cocktail lounges, Michelin key private resorts, and hotel hospitality environments, with oversight of organizations generating over $50 million in annual revenue. This perspective informs practical, owner-side guidance at every stage of the hospitality business lifecycle.
About AG Hospitality Advisory
A Founder-Led Hospitality Practice
AG Hospitality Advisory is a founder-led hospitality practice built on decades of hands-on operational experience across diverse concepts, markets, and business models. Founded by Aaron Gersonde, the practice draws from real ownership and operator leadership spanning Michelin-rated restaurants, high-volume concepts, cocktail lounges, resorts, and private hospitality environments. The work has included overseeing organizations generating over $50 million in annual revenue and navigating every phase of the business lifecycle, from concept and opening through growth, crisis, and transition. AG Hospitality Advisory operates exclusively in the owner’s interest, providing direct, practical guidance grounded in financial discipline, operational clarity, and human judgment. Engagements are selective, confidential, and personally led by the founder.
How We Help
Owner Advisory
Ongoing, confidential support for owners navigating operational, financial, or interpersonal complexity.
Profitability & Stabilization
Margin recovery, labor and cost control, pricing strategy, and cash-flow management.
Concept & Repositioning
New concepts, brand alignment, menu and experience direction.
Growth & Scale
Multi-unit planning, organizational structure, systems, and leadership development.
Crisis, Transition & Exit
Failed openings, disputes, restructures, investor pressure, and sale preparation.
Founder Letter
I started AG Hospitality Advisory after spending my career on the inside of restaurants and hospitality businesses—building them, operating them, growing them, and, at times, holding them together under real pressure.
I have opened and operated restaurants and hospitality concepts across multiple cities and markets, ranging from iconic neighborhood institutions to Michelin-starred restaurants, cocktail lounges, resorts, and private island hospitality. I’ve overseen organizations generating over $50 million in annual revenue. I’ve navigated growth, failure, reinvention, disputes, and crisis—including everything that came with operating through COVID.
Most importantly, I’ve lived every part of the business.
AG Hospitality Advisory exists because many owners don’t need another consultant—they need an experienced operator in their corner. Someone who understands the realities of cash flow, labor, margins, investors, partners, legal pressure, brand risk, and human dynamics. Someone who can be trusted with sensitive situations and difficult conversations. Someone who stays calm when things are not.
I work directly with owners and leadership teams across the full lifecycle of a hospitality business—from concept creation and opening through daily operations, restructuring, growth, and transition. I am personally involved in every engagement and remain accessible whenever needed. There are no junior teams and no handoffs.
This is a founder-led practice by design.
My role is not to sell ideas—it is to help owners make better decisions, protect value, improve performance, and move forward with clarity. Sometimes that means building. Sometimes it means fixing. Sometimes it means slowing things down or changing course entirely.
Every engagement is confidential.
Every relationship is selective.
And every recommendation is grounded in real operational experience.
AG Hospitality Advisory is not for everyone. I work best with owners who care deeply about their business, understand accountability, and value direct, honest guidance.
If that resonates, I welcome a private conversation.
—
Aaron Gersonde
Founder, AG Hospitality Advisory
A Founder-Led Hospitality Practice
Cost & Engagement Structure
Engagements with AG Hospitality Advisory are intentionally priced at a fraction of the value created through increased revenue, improved margins, and risk mitigation. Fees vary by scope—retainer or project-based—but the work consistently reframes the engagement from an expense into a clear, high-return investment in the business.